When a baker from the 16th century stamped his goods, he initiated the vast field of marketing. For years to come, many unknown efforts were made toward marketing one's business. Now, in the late 18th century, cue in billboards came into play with the sole purpose of sharing information, something that marked the onset of the modern-day marketing industry.
With the current wave in business operations, the concept of digital marketing has taken a toll. Digital marketing uses online mediums with the help of emerging technologies for business promotion. The increase in the use of the internet and digital platforms has proved to be an investment in online marketing for many businesses.
However, there are a number of businesses that still have faith in traditional methods rather than modern ones to flourish their business. So, in regards to your business, which one should you trust between these two to promote your business for success?
Well, this is quite an easy question. To get the most appropriate answer, you should know the sub-services and, well, each of their impacts on your business.
Even though digital marketing services have been taking over the industry lately, they still haven’t been able to reach the stage conventional marketing has occupied. The best part about traditional marketing is that it allows you to build an impactful presence just about anywhere. Let’s take a look at services that generally come under digital marketing and how they help you boost your business.
Flyers or handouts are a low-cost way to mass promote one’s business. Generally distributed person-to-person, flyers are an inexpensive alternative to pique the interest of a large audience from a certain location or interest. The purpose of handouts is to reach potential customers at no cost to them.
Meant for everybody to see, billboards are a leading example of out-of-home (OOH) advertising. They reach a large audience by being strategically placed around the most high-traffic areas. Unlike interactive digital ads, billboards focus on creating brand awareness and memorability within a glance.
The forefather of modern-day e-mail marketing, direct mail refers to sending promotional letters directly to a person’s residence or workplace. Including a plethora of options such as flyers, letters, dimensional mail, postcards, and more, direct mail options are noted for their high ROI. Also, they’re an effective way to build meaningful relationships with your customers.
Catchy headlines, on-point graphics, and found just about anywhere, it’s none other than print ads. Technically, everything that is printed, from flyers to billboards, is a form of print ad. As a result, print ads are quite dominant within the traditional marketing industry.
Live experiences such as conferences, workshops, exhibitions, and more make up event marketing. The main aim is to enhance the brand, product, or service. It is all about creating brand awareness, lead generation, and the creation of relationships with the prospective customer through the creation of a unique form of interaction.
Traditional marketing entails broadcasting, cold calling, referrals, and the like. Traditional marketing still takes a lot more share of the marketing industry, contrary to popular beliefs. But there isn't any sure shot of this happening this way, most of the time because the ads are done without having in mind some specific demographics. So, you must plan your efforts for the best results.
Is it just another buzzword? Or is it something worth noticing? Digital marketing has been around for quite a while and it is time to really get to know it. It takes a proactive approach to promotions and reaches your audience exactly where it is with the content of their preference. Read along to find out how you can use online promotion to influence people’s perceptions of your business and convert them to your customers.
SEO has to be your first digital marketing service if you own a website that represents your business. With effective SEO, your website ranks higher in the search engines when somebody looks for anything related to your products or services. Consequently, you get more customer engagement.
A crucial touchpoint between businesses and their audience, social media platforms help you connect with your audience in a humane way. The goal isn’t just to communicate with potential customers, build also to drive meaningful conversations and ultimately drive sales or website traffic.
When it comes to influencing the perception of your business, you cannot miss out on ORM services. ORM helps you optimize your storefront for maximum audience appeal by monitoring and responding to interactions to ensure your customers have a memorable and positive experience with your business.
You can involve paid marketing anywhere, from search engines to social media. On both of these platforms, paid marketing refers to adding monetary boosts towards reaching a certain audience demographic. It helps you reach a more precise audience for maximum results with minimal effort.
From websites to social media posts to your ORM, branding undertakes each and every aspect to maintain a certain style of communication with your audience. With branding services, you get to take your promotions up a notch and make your brand memorable by following a fixed tone across all touchpoints.
Digital marketing is a vast concept that utilizes technology and tools in every possible way to engage an audience with a business. The most advantageous factor of digital marketing is that it allows you to go global with your campaigns and initiatives. With an additional touch of personalization, digital marketing is often considered an effective promotional tool.
Now that we know what each of these terms is, I think it's high time that we bring out a parallel between traditional and digital marketing. This way, you will understand what kind of service you need to opt for to promote your business.
| Feature | Digital Marketing | Traditional Marketing |
| Reach | A global reach to the target audience is easy to attain. | The reach is often limited by geographic location and media placement |
| Targeting | Highly targeted based on demographics, interests, online behavior | Audience targeting is based on broad demographics such as one certain location or a magazine on a certain topic. |
| Measurability | Highly measurable outcomes with real-time data and detailed analytics | Difficult to measure ROI directly, relies on estimates and indirect metrics |
| Cost | Can be cost-effective with various budget options | Can be expensive, especially for TV, radio, and print advertising |
| Engagement | Interactive, allows for two-way communication with customers | Limited to one-way communication (with some exceptions like call-to-action ads) |
Now, it is quite clear that in the modern world, digital marketing has taken a strong stance. Nonetheless, as it ditches the one-size-fits-all approach, you must put in meticulous efforts into your marketing strategy. In case you face complexities in determining your promotional strategy, feel free to reach out to a marketing professional or an expert digital marketing company in Delhi for guidance. Their expertise in the subject will help you make smarter promotional investments and as a result, drive better results.
Finding the right balance between digital and traditional marketing makes up for the perfect marketing strategy for any business out there. Even though it might seem outdated, traditional marketing holds up quite well in terms of small-scale promotions and building lasting customer/ partner relationships. Find the marketing strategy that works best for your business with Media Dynox, a pioneering digital marketing company that fuels growth with each initiative
