Earlier this month, WhatsApp announced deploying a new generative AI feature in India. A Meta AI chatbot has been added to the messaging platform as a feature of the newly launched feature. Meta AI is only available in a few countries and only supports English. As the platform informs users when starting a chat conversation with Meta AI, Messages from Meta AI and other characters are generated by artificial intelligence (AI), using a Meta service, based on your prompts. Meta AI is also only able to read and reply to chats mentioning, so other chats aren't accessible.
India is one of the countries where WhatsApp's Meta AI is currently available. The feature enables users to ask questions about any topic using generative artificial intelligence (AI). In addition, it provides users with suggestive prompts. In India, some users can see the Meta AI icon on their main chat list. The Meta AI uses the Large Language Model Meta AI (Llama). It allows WhatsApp users to converse about anything. According to the chat platform, Meta AI can only read and respond to chat mentions, which means it cannot access other chats.
Firstly, WhatsApp's Meta AI feature can answer questions, offer recommendations, and discuss interests. To start a chat:
1. From your WhatsApp main chat list, tap the circular icon
2. The terms must be read and accepted (if prompted)
3. The screen will suggest a prompt or you can type your own
4. The conversation begins when you tap the send button
Interestingly, WhatsApp lets users rate AI-generated messages with a Good Response or Bad Response, and even add an explanation.
With its massive user base and ability to foster direct conversations, WhatsApp allows companies to send targeted campaigns, provide real-time customer support, share exclusive content, and even build communities around their brand. While this is one of the groundbreaking features specifically designed for Digital Marketing Companies on WhatsApp, the platform itself offers a goldmine of opportunities. By focusing on user consent, valuable content, and personalization, digital marketing companies can leverage WhatsApp to create a powerful and engaging marketing channel.
