Selecting a domain name for your website is vital as it is related to many other minor and major aspects. The domain extensions (like .com) are also known as a top-level domain (TLD). The three most popular TLDs are:
[ .com .in .org ]
All of these extensions have their own set of benefits and pitfalls. Moreover, you can only use these domains in a certain way. Using the correct domain extension helps you make the most of its benefits. Let’s learn a bit more about these domains and find the best one for your website.
Introduction to Domains
Domains are a lesser-known part of digital marketing. They help your customers remember the path to the online store of your business. This is why as a noted Best digital marketing company in Delhi, we encourage the usage of the most fitting website domains. Here’s what you need to know about the most common domains.
.com
The com in .com extension is a short form of ‘commercial’. In the beginning, only commercial websites could use this domain. However, businesses, organizations, and sometimes even individuals can now use it without any issues. The .com domain is one of the most widely known domains across the world.
.in
The .in extension is the general country code domain for India. It is mostly used by Indian businesses, organizations, or individuals. But this domain isn’t necessarily bound to the Indian subcontinent. People from across the world can easily register their website on a .in domain.
.org
The .org extension is used by non-commercial companies like non-profits, charities, and cultural organizations only. In fact, another reason why commercial businesses avoid this domain is because org stands for organization.
Now that we have a basic idea about all the extensions, let’s understand when to use which domain.
While choosing a domain for your website, you must remember that some factors affect your final choice. Read along to learn more about these factors and find the best domain for your website.
Purpose and Audience
[ .com .in .org ]
If your website is built for commercial or professional reasons, this domain is simply the best choice. You can also launch the website globally as it is recognized and trusted across the world.
This domain is best used while getting into the Indian market. It shows that the business works in India as well, side by side helping in its local SEO.
The .org extension is a good choice for charity-based, non-profit, or community websites. By using this DLT, your website carries trustworthiness to the users.
Search Engine Preferences
[ .com .in .org ]
As it is the most common domain, the websites with this extension are found easily. They also have a higher click rate as compared to websites with a different domain.
In case the search is location-based or the user is situated in India, your website is easily found in their results.
Even though this extension isn’t much help in SEO, you can still use it to gain trust. You can also connect .org websites with other websites of your business for better results.
Legal and Regulatory Considerations
[ .com .in .org ]
There are little to no rules for using this domain extension. So, anyone from across the world can use this domain.
The .in domains can be used by anybody, the websites must follow the rules that come along with it. Following these rules can benefit a website in many ways.
Such domains do not have to be used by non-profit organizations compulsorily. However, if you use this domain for a commercial website, you might end up confusing the visitors and lessening trust.
Brand Protection
[.com .in .org ]
Due to the popularity of this extension, finding a unique name for your domain can be difficult. A lot of common names are almost always taken but in case you secure one, it helps in your branding.
You get a lot of freedom while choosing your domain name. However, we advise you to choose an easy, yet relevant name that grabs the attention of the Indian audience.
These extensions, just like .in ones, are more available than .com ones. By using this TLD, you make your organization stand out without taking a part in commercial set-ups.
Conclusion
Selecting the most fitting domain extension depends mostly on your website’s purpose, your business goals, and your target audience. As discussed in this article, we can say that the .com extension is a good choice for e-commerce websites. It helps them get global recognition. On the other hand, the .in domain is a better choice for entities who want an Indian audience. But in the case of community websites and non-profit organizations, there is no better choice than the .org domain. Remember to carefully consider the effect of each domain and compare it with your website’s goals for the best choice.
